Blog
Thinking out loud
Notes on the web, the work, and the choices we get stuck on.
Latest article
Is WordPress still the obvious choice?
WordPress used to be the obvious choice for many websites. But with better alternatives available and the trade-offs becoming harder to ignore, is it still the right default?
07 What’s in it for them? 06 Website dramas? It’s probably not a tech problem 05 Your website needs just one clear message 04 The website every Sydney business needs in 2026 03 Stop answering questions nobody’s asking 02 Pixar movies reveal their purpose instantly. Your homepage should too. 01 When your website finally sounds like you