Your homepage should work like a Pixar movie

Same structure. Same emotional pull.

But you’re not the hero — your client is.

I use the StoryBrand framework to structure homepages.

It saves time, and it works.

Here’s the gist:

1. The customer is the hero

Lightning McQueen wanted to win the Piston Cup.

What does your customer want? That’s your headline.

→ “Get X without Y.”

2. Define the problem (Most websites skip this.)

What’s getting in their way?

McQueen was stuck in Radiator Springs. Your client has a leaky pipe or a clunky process.

Calling it out naturally sets up your solution.

3. Lay out the path

Show them where this is going, with 3 clear steps.

Pixar movies flow because we can see what’s ahead (twists and all).

→ “Book a call → We’ll review your setup → You get a clear plan.”

4. Call them to action

The hero has to make a move.

For McQueen, it was sacrificing the win to help the King.

For your customer, it might be booking a call. That one decision moves the story forward.

5. Show the transformation

This is the dream, when life is better.

Cue the sunshine, roll credits.

Add a few testimonials to show what happily every after looks like.

That’s the basic idea.

Make them the hero. You’re Mac, the seasoned veteran who shows them the way.

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Photo by Andrea Giardini on Unsplash