#16/20 – SEO is not as important as they say it is.

20 Insights

7 Nov

SEO is not as important as they say it is.

This story about a baker is why 👇

I first heard this story from Seth Godin, one of my favourite authors…

Before he died, Lionel Poilâne was probably the number one baker in Paris.

He supplied all the Michelin-starred restaurants.

And raked in about $10 million per year selling bread.

But if you went to Paris and Googled “baguette”

Lionel was nowhere near the top.

And that’s just how he liked it.

Because the only people who Googled “baguette” were those looking for the generic kind.

And Lionel didn’t make the generic kind.

Lionel’s customers were looking for “Lionel Poilâne”.

Because, before he built a website, he built a reputation for making remarkable bread.

And that’s your SEO strategy in a nutshell.

There’s no SEO fairy dust to propel you to the top.

Instead, create a remarkable service that sets you apart.

So that your name is not connected to the generic but is famous for something specific.

As Zig Ziglar said:

“It’s better to be a meaningful specific than a wandering generality.”

That’s why SEO is not as important as they say it is.

Every day for 20 days, I’ll aim to share a little insight about websites, what they’re for and how to make better ones.

I make websites for people people.

If you’re a people person, I hope it makes you think differently about your website.

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