#19/20 – Put your people skills into your website
Making a website couldn’t be easier.
The hard part is adding the human touch...
It’s gotta feel like there’s a friendly person with years of experience behind it.
Because mostly, people are looking for someone they can trust.
Someone who can give them a hand.
The good news? You’ve been doing this all your life. So it’s not too hard to do.
Here are 7 ways to add your people skills to your website…
1. Talk to real customers first before you build
(Use their language to show you get it)
2. Write like you talk — keep it simple and casual
(Nobody wants to read a dictionary)
3. Give away your best ideas freely
(This builds trust, then they hire you to implement)
4. Focus on your customer’s pain points
(Shows empathy and reminds them why they’re really here)
5. Paint a picture of life after solving their problem
(Gives them something to dream about)
6. Explain everything like they’re 10 years old
(Your simple explanations show you care)
7. Include testimonials with real emotions
(Let your happy clients do the talking)
Your website isn’t just a digital brochure.
It’s often the first conversation you have with your next client.
So, put your people skills into your website.
⚡️ #19/20 Website tips for people people
Every day for 20 days, I’ll aim to share a little insight about websites, what they’re for and how to make better ones.
I make websites for people people.
If you’re a people person, I hope it makes you think differently about your website.
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