Great writing will take your website to another level

Here are 5 ways to elevate the words on your website. 👇

I can’t tell you how many times I’ve seen a proper writer transform the vibe. Incredible stuff.

Yes, they still exist.

Yes, they’re totally worth it.

Send out a Google survey, book a few interviews, or just have a chat.

Take note of any common themes that come up so you can address them.

Use the exact words and phrases they use on your website.

Hit record on your phone and start talking like you’re telling a friend.

Don’t look at the camera if you feel weird. You only need the audio.

Transcribe it exactly. Don’t be tempted to add posh words.

Sometimes, we generalise and dumb it down to appeal to ‘everyone’.

This makes the writing vague and dull.

Instead, write for one real-life customer. It’s okay if it’s irrelevant to everyone else.

AI is an excellent tool for polishing, tweaking, and enhancing good ideas.

I don’t expect AI to solve my problems, but I love how it sharpens things up.

My favourite is Claude because it seems to have a bit more swagger.

Before I paste in my version, I brief Claude on the audience, tone, length, style, etc.

The first version is never perfect, but I can get a great result after a few tweaks.

Great writing isn’t about being fancy. It’s about being clear and speaking directly to your ideal customer. Here are my tips:

Write how you talk in real life.

Every day for 20 days, I’ll aim to share a little insight about websites, what they’re for and how to make better ones.

I make websites for people people.

If you’re a people person, I hope it makes you think differently about your website.

#8/20 – Write how you talk in real life