How do you stand out when bigger competitors are swallowing up the market?
Kate had decades of experience in strata reporting and a proven track record. But her DIY website captured none of it.
She was watching bigger firms take over the market and wondering how a small business could compete.
The advantage was hiding in plain sight.
Kate saw bigger competitors. I saw a point of difference.
There was something fundamentally different about the way Kate worked that gave her a genuine advantage. We just needed to uncover it and build the business around it.
Stop trying to look like the competition.
The website was built around what made Kate different, rather than trying to make Supreme Inspections look like a smaller version of the bigger firms.
A position Kate could own.
Kate didn't need to look bigger. She needed a clear reason for the right customers to choose her.
The website gave her one.