Balancing multiple audiences and varied programs is a tough challenge for a charity with limited resources.
How do you get a message out in a way that appeals to both teens and educators? How do you promote events, raise money and provide online learning? The Pat Cronin Foundation is an ambitious charity with an important mission to change how young people think about violence and conflict. Getting it all done was not easy.
The site wasn’t broken. It was trying to do too much.
A charity like the Pat Cronin Foundation is constantly stretched between delivering their education programs and raising the funds they need to keep going. Finding a key message to anchor the site was the key.
They didn’t need a new look. They needed to give visitors a clear direction.
Creating a structure that is clear but flexible was key to making this website work. And by using proven tools that bring the elements together into a single platform, the whole experience works together to deliver for multiple audiences.
Sharing Pat’s story with 80,000+ students and 400+ schools across the country.
What started as a small tidy up became a five-year partnership, spanning two rebuilds as the Foundation’s priorities grew.